Selling with Soul, Version 2.0: Achieving Career Success without Sacrificing Personal Integrity and Spiritual Growth
“When a career counselor first recommended I consider a job in sales, I looked down at my tailored suit and mentally reviewed my makeup and jewelry, trying to pinpoint what made him think I was sleazy. I ranked salespeople just behind ambulance chasers on my ethical scale. Why would anyone want such a job? The obvious answer, according to that same counselor, was “For the money!”
So begins Selling with Soul, Version 2.0, available from Open Editions, a Berrett-Koehler/iUniverse partnership and winner of the Editors Choice and Rising Star awards. In this fully revised and expanded book, Sharon Parker explodes the myths and stereotypes surrounding the profession of selling. The ability to sell yourself and your ideas may be the most essential skill for achieving business success. Even so, society demeans selling and salespeople, perpetuating stereotypes that make us cringe. In Selling with Soul, author Sharon V. Parker attacks those attitudes head-on and explodes the myths about salespeople being unprofessional and driven by self- interest.
The first step to improving a process is to understand the process. For that reason the book includes a review of sales basics updated with how people buy today. The internet has had a major impact on our profession and on the buying cycle and we need to adapt and embrace this change to be successful. The book also shares ideas for finding and keeping new business, and lessons in the soft skills so essential to selling with integrity and empathy: listening, conflict resolution, understanding personal styles, dealing with temptations and compromise, and creating a life consistent with your values.
Our world has changed in ways we could not have foreseen. The terrorist attacks on 9/11, the ongoing war in Iraq and Afghanistan, the collapse of mortgage banking, corporate bail-outs, and high levels of unemployment. Stress and the toll it takes on our physical and mental health is well-documented. But what about the stress on our souls?
In the face of these crises, it is often as difficult to keep our values front and center as it is for a captain to keep his bearings in a stormy sea. But, as self-help author Shakti Gawain puts it, “Every time you don’t follow your inner guidance, you feel a loss of energy, loss of power, a sense of spiritual deadness.”
This book is intended to help heal the split between the demands of our jobs and the needs of our family, our work and our passions, our values and our rationalized actions. For every sales person out there who feels embarrassed by what they do for a living, or who adopts an attitude of cynicism as a protective shield for their aching soul, this book was written for you. It well help you see the value of what you do for a living and a way to do it with pride. Here’s to a satisfying career selling with soul.
Praise for Selling with Soul
“Selling with Soul validates what it took me over thirty years to learn;
the ability to establish an emotional connection is what separates
superstar sellers from those struggling to make their numbers.”
— Michael Bosworth, thought-leader and founder of Solution Selling,
CustomerCentric Selling, and StoryLeaders LLC
“Sharon Parker learned how to add ‘human value’ to her work life,
how to make it consistent with the person she is, and make her
career more satisfying. Selling with Soul is an excellent guidebook
for anyone in business, no matter what your position or career
path, who wants to do the same.”
— Don H. Davis Jr., chairman and CEO of Rockwell
“All of us sell, regardless of our job titles. Sharon Parker shows
how it is possible to do it well, without sacrificing integrity. This
book is a powerful guide to doing business in a way that allows us
to look at ourselves in the mirror each night and to take pride in
ourselves and our work.”
— Jerry Greenfield, Co-Founder, Ben and Jerry’s Homemade